Allgemeines. The BCG Matrix - or Boston Matrix - was developed by The Boston Consulting Group in the late 60s as a way for companies to develop strategies for their different product lines. Die Portfolio-Analyse (auch BCG Matrix oder Vier-Felder-Matrix genannt) bezeichnet die Marktwachstum- Marktanteil-Matrix der Boston Consulting Group. The BCG matrix is designed by the Boston Consulting Group back in the 1970s. 4 Strategic Business Units (SBUs) of BCG Matrix. Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix. The Boston Consulting group's product portfolio matrix (BCG matrix) is a business tool, which uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies. It is one of the widespread corporate portfolios analyze tools. Also known as the Boston Box or Grid, BCG Charts are divided into four types of scenarios, Stars, Cash Cows, Dogs and Question Marks. Although the concepts of Cash Cows, Dogs, Question Marks and Stars may described are used more widely in large business they may be applied to business of all sizes. The Boston Matrix was created by the Boston Consulting Group in 1970 to help businesses analyse their portfolios. It helps the business allocate resources to the correct products. The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio.Based on this assessment, the Boston matrix helps in the long-term strategic planning of the company’s portfolio, as it indicates where to invest, to discontinue or develop products. Dogs (Low Market Share – Slow Growth) Dogs are products with a low market share in a slow-growing industry. The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses graphical representations of a company’s products and services in … Die Geschäftseinheiten (Produkte) eines Unternehmens werden anhand der Kriterien Marktwachstum und Marktanteil eingeordnet. This business method bases its theory on the life cycle of products. Die BCG-Matrix ist nach der Boston Consulting Group (BCG) benannt, deren Gründer Bruce Henderson diese Matrix im Jahre 1970 entwickelte. The BCG Matrix is a business method that was created by the Boston Consulting Group in the 1970’s. It is focused on the cash flows generated by products' and businesses' portfolios as a result of relative market share and growth. On the vertical axis, the market growth rate provides a measure of market attractiveness. A model developed by the consultancy of the same name in the 1970s. Dieses Konzept soll den Zusammenhang zwischen dem Produktlebenszyklus und der Kostenerfahrungskurve verdeutlichen. This is a 10 slide ppt presentation of BCG matrix analysis. Boston Consulting Group BCG Matrix PowerPoint template is a business analysis tool to understand the market position of an industry or a business. Market share … Quick Reference. The BCG Matrix: Communication Strategies. Boston Consulting Group matrix.